Rewards Program Assessments

We can conduct a thorough assessment of your current channel partner program and incentives as a baseline for designing, developing and deploying a channel partner incentive rewards program.

Companies vary widely based on the number and types of partners in their ecosystem, the geographic and industry markets they serve and level of maturity of their current partner program and near term roadmaps.  One size does not fit all.   Any channel rewards program needs to align with your business and your partner strategies.   Understanding both your business and your partners’ businesses is central to designing incentives that work in alignment with their business objectives and operational considerations.  Without this context, incentives meant to support your partners can often operate in conflict with their business imperatives.  Results?  Poor partner adoption and sub-optimized impact for your business.

In the Assessment phase we’ll look at current and planned partner incentives and gather a high-level understanding of the business to inform our/your program designers.

We’ll want to learn about your company, products, services and how partners fit in your go-to-market approach:

  • Markets Served
  • Partner Ecosystem
  • Partner Value Propositon
  • Partner Economics
  • Partner Benefits
  • Partner Loyalty

Then we’l drill down a bit deeper to assess your current (or planned) channel rewards program :

  • Partner UEX
  • Program Management Governance
  • Partner and Internal Program Management Workflows
  • Reward Efficacy
  • Partner Adoption
  • Participant Engagement
  • Competitive Context

Timeline:  Typically four-six weeks for an in-depth assessment depending on the number and availabilty of key stakeholders.  We also offer a free 60-minutes ‘talk-to-the-expert’ session: send us your program collateral and any reports you have and schedule a conference call to discuss.

Deliverable:  Non-Financial Program Strategy and Design Recommendations

Cost:  Contact us for a quote.