Using Rewards Program ROI to Design for Success

In the purest sense, determining a Rewards Program ROI should be a Win-Win-Win proposition. The rewards program designer creates a program for their client or company to give points, cash or special benefits to program participants in exchange for completing certain...

Deal Registration: Is a Win-Win Enough

Recently, I posted a guest blog on vartopia.com, Why Emerging Vendors Need Multi-vendor Deal Registration. The point of the post was that deal registration is a great opportunity for emerging vendors to take advantage of a multi-vendor network to make it easier for...

Why Channel Matters

As a contributor to channel marketing program design, development and deployment for several technology companies over the last 25+ years, I have had opportunities as a leader, a follower, an innovator and an imitator. Now, as Founder and Managing Director of Channel...